Getting approved for Google AdSense in 2025 is harder than it was five years ago. Google’s algorithms are smarter, their patience for low-quality sites is thinner, and the internet is flooded with AI-generated garbage. If you think you can spin up a site with 50 ChatGPT articles and get approved overnight, you are going to be disappointed.
But it’s not impossible. It just requires you to stop looking for “hacks” and start building something that actually looks like a real business.
If you want to monetize your site and get that approval email fast (without the dreaded “Low Value Content” rejection), here is exactly what you need to do.
1. Kill the “AI Slop”
Here is the harsh truth: Google knows when you didn’t write your content. If your strategy is to copy-paste prompts into an AI and publish the result unedited, you are wasting your time. AdSense wants original insights. You can use AI to outline or brainstorm, but the final voice needs to be human. If your article reads like a Wikipedia summary from 2005, rewrite it.
2. The “Legal Triad” is Non-Negotiable
You cannot skip this. Before a human even looks at your site, a bot crawls it. If it doesn’t find these three pages, you get an automatic rejection:
- About Us: Who are you? Put a face or a real name to the site. Prove you are a real person.
- Contact Us: Provide a real email address and a working form.
- Privacy Policy: This is a legal requirement for ad networks. Use a generator if you must, but make sure it’s there and visible in your footer.
3. Fix Your Navigation (Don’t Be Clever)
Your menu should be boring. Users (and Google’s bots) should know exactly where to click to find your content.
- Use standard categories (e.g., “Tech News,” “Reviews,” “How-to”).
- Avoid empty categories. If a category in your menu leads to a “No posts found” page, that’s an instant red flag for “Under Construction.”
4. Content Volume: The Magic Number
There is no official number, but let’s talk averages. A site with 5 posts looks like a hobby. A site with 20–30 high-quality posts looks like a resource. Aim for at least 20 posts, each with 800+ words of value, before you even hit the “Apply” button. Don’t apply with an empty house.
5. Technical Hygiene Matters
If your site takes 5 seconds to load, Google assumes it’s broken.
- SSL is mandatory: If your URL says
http://instead ofhttps://, don’t bother applying. - Mobile-Friendly: 70% of the web is mobile. If your text runs off the screen on a phone, you will be rejected for “Site Behavior” issues.
6. Remove “YMYL” Content (For Now)
“Your Money Your Life” (YMYL) topics—health advice, financial advice, legal advice—are scrutinized heavily. Unless you are a certified doctor or financial advisor with credentials listed on your About page, avoid these niches for your first approval. Stick to safer topics like travel, tech, education, or lifestyle until you are in.
7. Organic Traffic is a Trust Signal
Technically, you can get approved with zero traffic. Realistically? It’s much harder. Google wants to see that people actually find your site useful. You don’t need millions of hits, but seeing a consistent trickle of visitors from Search or Social Media proves your site exists for users, not just for ads.
8. Clean Up the Mess
Broken links (404 errors) tell Google you don’t care about your site. Use a free tool like “Broken Link Checker” to scan your site. If you have images that don’t load or links that go nowhere, fix them. It takes ten minutes and saves you a rejection.
9. Verify Site Ownership Properly
This sounds obvious, but people mess it up. When AdSense gives you that snippet of code to put in your <head> tag, put it there immediately. If you are using WordPress, use a plugin like “WPCode” or “Header Footer Code Manager” to insert it safely. If the bot can’t find the code, it can’t review your site.
10. The “Under Construction” Trap
Never leave a default “Hello World” post or a “Coming Soon” page visible. Your site needs to look finished. Remove any default themes, dummy text (Lorem Ipsum), or empty sidebar widgets.
The Bottom Line
Fast approval doesn’t come from a trick. It comes from getting it right the first time so you don’t spend three weeks in a rejection loop. Build a site that looks like it deserves to make money, and Google will usually agree.
Now, go audit your site. If you find any of these errors, fix them before you apply.
